Marketing & Post-Harvest Technology (MPT204)

(08/13/2018-12/21/2018)

Course Memo

The first module is designed to instruct students in principles of marketing agricultural products. It is based on application of the marketing concept while recognizing the unique problems of marketing agricultural produce and the changing trade environment. The second module is an overview of harvesting methods, post harvest behaviour of fresh produce. Coverage includes the handling preservations and techniques that prolong life in a fresh state and those that enhance the quality and utility of agricultural produce generally.